Challenge
The Artist Edition capsule with Central Coast artist Brent Smith, @biffybrentano, puts hand-drawn artwork of the Aussie bush, beach and back roads on 210 GSM carded cotton tees, an unstructured cotton corduroy cap, 165 GSM Dynasuede boardshorts and 12oz cotton denim walkshorts. Coast to camp to the pub, and the walkshort does not change.
Solution
Every piece carries exclusive hand-drawn work from Brent Smith, screen printed and embroidered rather than slapped on: chest and back prints on the Tee, a front-left pocket with combined screenprint and embroidery on the Icon Tee, art elements on the cord cap, and hand-drawn details on the shorts. It is the capsule for the rider who wants the tee to say something without shouting it.
Delivery
Illustration
Merch Design
