Challenge
Apple Music's playlists span countless genres and are constantly updated by the label's editors — the experts and tastemakers of the music space. The brief was to commission and curate artwork across mediums that reflected each playlist's concept and appealed to fans of the genre, creating a cover that captured both the expertise of the curation and the culture behind it.
Solution
A tongue-in-cheek concept: a very Aussie take on "heaps indie." It plays to the anything-goes attitude of the audience — the idea that being a bit "bogan" or a bit of a galah is back en vogue. It's a look seen in the album artwork and lifestyles of bands like Skeggs and Dune Rats, and very much part of the wider scene that includes both fans and musicians.
Delivery
Illustration
Digital Design
Art Direction
