Challenge
The Alternative Dairy Co. already had a cheeky, personality-packed voice — but standing out in a crowded café plant-milk category meant that personality needed to live beyond the carton, in things baristas and cafes could actually wear, collect and pass around.
Solution
We extended ADC's playful voice into illustration and merch that matched their sense of humour — from punny "Literally Nuts" almond milk packaging to enamel pins and socks — giving baristas and cafes a tangible way to connect with the brand, and helping ADC's carton characters (also seen in our Mornington Peninsula mural for the brand) show up everywhere from the fridge to the barista's apron.
Delivery
Illustration
Packaging
Merchandise
Character Design
