Challenge
Sprite wanted organic content for its own social channels that could turn life's small, everyday fails into something funny and shareable — content that felt native to the feed rather than like a traditional ad.
Solution
We developed three illustrated scenarios that captured universal, cringe-but-relatable moments — Lost Your Boardies in the Surf, Bumping Into Your Ex and Their New Beau, and Tried a Trick and Messed Up Big Time — turning everyday fails into bold, colourful social illustrations built for sharing.
Delivery
Illustration
Social Media
