Challenge
Tango Juice Bar needed a brand and fit out that could stand out in Woolgoolga on the NSW Mid North Coast energetic and fun enough to catch the eye of both locals and passing holidaymakers, without losing the relaxed, easygoing feel of a small coastal town.
Solution
We built a playful brand identity anchored by a set of custom illustrated characters, carried across the interior fit out, packaging (coffee bags and cups) and a menu spanning juice, smoothies and gelato — giving Tango Juice Bar a vibrant, distinctly its own presence that still feels right at home by the beach.
Delivery
Branding
Signage
Illustration
Packaging
Art Direction
