Challenge
7th Day Brewery wanted to launch a yearly artist series of limited edition can designs a way to bring in new customers and create shelf buzz beyond their loyal taphouse regulars without losing the laid-back, community-first identity the brewery was built on.
Solution
We created a distinct illustration and character for every release in the series from Kook Juice to Nuthin But A G Thang to Saint & Sinner each can designed to turn heads and pull in drinkers who might not otherwise reach for a craft beer, while still feeling unmistakably 7th Day. The yearly cadence gave the brand a reason to keep showing up in new hands, one design at a time.
Solution
Graphic Design
Packaging
Illustration
Art Direction
